Frequently Asked Questions About The Row Bags
What follows are the questions that come up most often about the row bags, answered with only what can be verified. Read every price here as an observed 2026 market price recorded in September of that year rather than an official price list, because the brand publishes none. Reported but unconfirmed claims are labelled that way, not smoothed over. When a figure comes from a resale report, it describes observed market behaviour and is not investment advice. Bags only, here: ready-to-wear and footwear are not covered. Assertions that circulate widely but cannot be checked have been left out.
Who is behind The Row, and where are the bags made?
The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name is taken from Savile Row in London. Production is in Italy, and Made in Italy is stated on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Nothing more about manufacturing is made public, and any assertion about a specific tannery is unverifiable. Own boutiques operate in Los Angeles, New York, London, Paris and Amagansett.
Why is there no logo on the bags?
Nothing in the range carries an exterior logo plaque, branded hardware or a monogram print. In their place, you place the bag by silhouette, proportion and construction. Every bag has a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Since the row tote bags hardware is palladium-plated and matte or brushed, it reads as weight rather than shine. Linings are proper materials in their own right, specifying nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. In practice, you cannot place one of these bags from across a street, and many buyers regard that as the point.
What is the price range for a The Row bag?
Each number here is an observed 2026 market price, because there is no official price list and the brand publishes none. What was observed went from $590 for a Double Travel Wallet up to $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500, and top at roughly $3,600 to $6,900. Material shifts the price more than size does. Suede carries a consistent premium over calfskin on the same silhouette. Retailer prices differ, and stock, currency and season all move the number, so treat the table as a snapshot rather than a quotation.
| Tier | Observed 2026 range | Models in this band |
|---|---|---|
| Entry tier | $590 to $1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Mid tier | $1,550 up to $3,500 | Bourse Clutch $1,590, Park totes in all sizes, Alix $1,900, Peggy Clutch $2,900, Large Slouchy Banana $2,550 |
| Upper band | $3,600 to $6,900 | Agnes 12 $4,400, Soft Margaux 10 $3,650, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Marco Bag $6,900 |
| Suede over calfskin | Silhouette by silhouette | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Has the Margaux been discontinued?
Nobody outside the brand knows, and the brand has never said. The confirmed facts are these: the Margaux was pulled from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder in place of the original. Discontinuation itself is reported everywhere but has never received official confirmation from the brand. Those two claims are different, and any article conflating them goes beyond the evidence. Practically, the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Regard the status as unresolved rather than settled.
What is the difference between the Margaux and the Soft Margaux?
Calling it a rename misses the point: the Soft Margaux is a reworking. What it adds to the original come to protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 was observed at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is said to be about $4,700, though that figure is unconfirmed. Margaux Shoulder 12, observed at $4,900, is its own shape with a lambskin lining and elongated tubular handles.
What do the numbers in the model names mean?
That number means width in inches, not a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Because two bags sharing a number occupy roughly the same width, comparing them is unusually easy. The Margaux 17 exists in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price is not verified. Should you see N/S or E/W in a name, read it as orientation rather than dimension. Taken together, the two conventions, you learn most of what you need before ever seeing the bag.
How do I authenticate a The Row bag?
Because there is no public serial number, date code or authenticity card system for these bags, there is no code to look up and nobody can verify one for you. The whole job rests on physical inspection instead. Even, machine-precise stitching with no fraying or wandering lines is what you want, as are hand-painted edges with no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. Check the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Photo inspection is not enough: counterfeits reported through 2024 and 2025 pass it, which is why in-hand checks and platform authentication dominate the advice.
- There are no serial numbers, no date codes and no authenticity cards
- Evenly dense stitching plus tidy hand-painted edges
- A sharp, centred interior stamp with Made in Italy on it
- Matte or brushed fittings that close with precision
- A silhouette that stays put with nothing inside
Do The Row bags keep their value?
On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. On the softer side, Fashionphile resale was reported up about 44% year over year. The picture is uneven: black and neutral calfskin carry the strength, while canvas, nylon, sisal and seasonal colours discount.
Which retailers stock The Row bags?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari are also options; sources flag the first two as higher counterfeit risk. Because at least one non-official site uses the brand’s name, anyone searching for the row for sale should make sure they are on the brand’s own store before buying direct.
How should these bags be looked after?
The guidance below is material-appropriate and general, rather than instruction from the label, because no brand-issued care protocol exists. Overfilling, direct sunlight, heat and rain should be avoided throughout, and storage means the dust bag, lightly stuffed so the shape holds. Calfskin and grained finishes take buffing with a soft dry cloth, plus neutral conditioner used sparingly. Nappa and lambskin, found mostly in linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. The line’s most delicate material is suede: a suede brush only, and no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.
